[1/4] Couples prepare to get their photo taken during a wedding photography shoot on a street, in Shanghai, China September 6, 2023. "The traditional Chinese wedding industry is probably in for tough times." "People are more inclined to go for a simple and niche wedding," said Chen, adding that a decade ago, it was common for couples to spend millions of yuan. 'NICHE, NICHE, NICHE'The economic downturn has hit the middle class, and the youth, the hardest, resulting in high jobless rates and low household spending. Our strategy has been to stay niche, niche, niche," said Wang.

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Persons: Aly, Yuan Jialiang, Ben Cavender, Frank Chen, Chen Feng, Chen, Chow Tai Fook, It's, Xueyi, Jewel Wang, Vera Wang, Wang, Oscar de la, Carolina Herrera, Casey Hall, Xihao Jiang, Farah, Marius Zaharia Organizations: REUTERS, Rights, China Market Research, Daxue Consulting, COVID, Jewellery, HK, Thomson Locations: Shanghai, China, Rights SHANGHAI, HONG KONG, Xi'an, Hong Kong